Web Survey Bibliography
Relevance & Research Question: Interview duration is a central variable in Web survey design. For example, previous research shows that survey breakoff rates increase the longer a Web survey takes to be completed. Given the crucial role of duration, this paper addresses the question of which factors determine the interview duration in Web surveys.
Several factors on different conceptual levels contribute to interview length. First, on the level of survey and questionnaire design, overall length of the questionnaire, i.e. the number of questions, use of graphical elements, complex designs, and software choice contribute to this central characteristic. Second, different types of questions, e.g. open-ended questions, closed questions, questions arranged in grids etc., influence the time a respondent needs to respond. Finally, on the level of the individual, personal characteristics of the respondents have an impact on response speed. For example, previous research shows that older and lower educated respondents answer questions at lower speed. Also, the respondent’s motivation might affect response speed.
Methods & Data: In this paper we apply a broad methodological approach. First, we bring together the levels of survey design and individual explanations of interview duration. Second, we use data from 18 Web surveys on political attitudes and behavior of German Internet users conducted between 2009 and 2012. For each of these surveys we collected information on interview duration, survey and questionnaire design as well as on question and respondent characteristics. Data structure and theoretical approach require application of multilevel modeling.
Results: Preliminary analyses show that all levels explain parts of the variance in interview duration but that not all levels are of equal importance. Particularly, duration is influenced by questionnaire design as well as question and respondent characteristics. Among the latter, age and education stand out. Also, types of questions and their frequency affect interview duration.
Added Value: Enhanced knowledge of the factors explaining interview duration allows us to make informed design decisions and to further improve the quality of Web surveys. The multilevel method enables us to fit all explanatory variables in a single model and discuss respective results under control of the other parameters.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - Germany (361)
- Experiments in Obtaining Data Linkage Consent in Web Surveys ; 2013; Sakshaug, J. W., Kreuter, F.
- On the Impact of Response Patterns on Survey Estimates from Access Panels; 2013; Enderle, T., Muennich, R., Bruch, C.
- Evaluating the left‐right dimension: Category Selection Probing conducted in an online access...; 2013; Huefken , V.
- Methodological, legal and technical perspectives on the feasibility of web survey paradata in German...; 2013; Sattelberger, S.
- Random versus Systematic Error in a Mixed Mode Online-Telephone Survey; 2013; Hox, J., Scherpenzeel, A., Boeve, A., Boeve, A., de Leeuw, E. D.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- The Relation of Survey Topic and Participation Behavior. Analyzing Unit Nonresponse using web-generated...; 2013; Zillmann, D., Schmitz, A., Blossfeld, H. P.
- Web questionnaires in official population surveys: Do's and don'ts First experiments and impacts...; 2013; Blanke, K.
- Möglichkeiten zur impliziten Messung von Emotionen am Beispiel webcambasierter Gesichtsausdruckserkennung...; 2013; Wachenfeld, A., Moentmann, A., Bernet, F.
- Mode effects in Labour Force Surveys - do they really matter?; 2013; Koerner, T.
- Identifying and Mitigating Satisficing in Web Surveys: Some Experimental Evidence; 2013; Rossmann, J.
- Does left still feel right? The optimal position of answer boxes in Web surveys - revisited; 2013; Lenzner, T., Kaczmirek, L.,Galesic, M.
- Latent legitimacy: joint effects of religious orientation on the association between values and acceptance...; 2013; Henseler, A. K., Siegers, P., Beckers, T.
- Identifying Satisficing Respondents in Web Surveys: A Comparison of Different Response Time-Based Approaches...; 2013; Rossmann, J.
- Comparison of quality of web survey and CATI data using unobtrusive response latencies; 2013; Mayerl, J.
- Validity of Measuring Educational Attainment - Education and Value Orientation in the European Values...; 2013; Ortmanns, V.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Advancing the field of questionnaire translation - identifying problems, discussing methods, pushing...; 2013; Behr, D., Dorer, B., Van Houten, G
- European Values Study - methodological and substantive applications; 2013; Luijkx, R., Jagodzinski, W.
- The Impact of Culture and Economy on Values and Attitudes; 2013; Duelmer, H., Voicu, M.
- Educational attainment in cross-national surveys: instrument design, data collection, harmonisation...; 2013; Schneider, S.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- Use of Drag-and-Drop Rating Scales in Web Surveys and Its Effect on Survey Reports and Data Quality; 2013; Kunz, T.
- Online Panels: Recruitment Based on “Hot Topics” – What are the Consequences?; 2013; Andreasson, M., Martinsson, J.
- The Effectiveness of Mailed Invitations for Web Surveys; 2013; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- The fish model: What factors affect participants while filling in an online questionnaire?; 2013; Mohamed, B., Lorenz, A., Pscheida, D.
- Interview Duration in Web Surveys: Integrating Different Levels of Explanation; 2013; Rossmann, J., Gummer, T.
- The monetary value of good questionnaire design; 2013; Tress, F.
- Technical and methodological meta-information on current practices in online research: A full population...; 2013; Burger, C., Stieger, S.
- Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions...; 2013; Emde, M., Fuchs, M.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse; 2013; Steinmetz, S., Annmaria, B.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality...; 2013; Schmidt, S., Wenzel, O.
- Who responds to website visitor satisfaction surveys?; 2013; Andreadis, I.
- Measuring working conditions in a volunteer web survey; 2013; de Pedraza, P., Villacampa, A.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Why are you leaving me?? - Personality predictors of answering drop out in an online-study; 2013; Thielsch, M., Nestler, S., Back, M.
- Propensity Score Weighting – Can Personality Adjust for Selectivity?; 2013; Glantz, A., Greszki, R.
- Research Design as an Influencing Factor for Reliability in Online Market Research; 2013; Wengrzik, J., Theuner, G.
- Ethics, privacy and data security in web-based course evaluation; 2013; Salaschek, M., Meese, C., Thielsch, M.
- Seducing the respondent – how to optimise invitations in on-site online research?; 2013; Póltorak, M., Kowalski, J.
- Influence of mobile devices in online surveys; 2013; Maxl, E., Baumgartner, T.
- E-questionnaire in cross-sectional household surveys; 2013; Karaganis, M.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Online Survey – Research with children on advertising impact; 2013; Funkenweh, V., Busch, J., Amthor, A. L., Boeer, A., Gaedke, J.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.